From Local Roots to Regional Ambition: The Success Story of DJD Investments

By Khetsiwe Mmema Uncategorized

The Beginning of a Vision

Established in 2017 by Duncan Dlamini, DJD Investments (Pty) Ltd (trading as DJD Pork) began with a dual purpose: to build a sustainable commercial enterprise and to tackle the pressing issue of unemployment within the local community. For Duncan, the venture was a personal mission to improve his financial standing through dedication while proving that positive change is possible for rural entrepreneurs.

Scaling Production and Impact

What started as a modest operation has flourished into a cornerstone of the KaLanga community in Matsetsa. Today, DJD Investments specializes in the full lifecycle of piggery—breeding, raising, and processing. The company’s growth is reflected in its impressive output:

  • Weekly Distribution: Over 80 pig carcasses.
  • Market Reach: A reliable supplier to leading retailers and butcheries across Eswatini.
  • Job Creation: Employment for 18 local youths, supplemented by several seasonal contractors.

A Commitment to Sustainability

Success at DJD Investments isn’t just measured by volume, but by responsibility. The company is guided by a strict adherence to sustainable agricultural practices. By implementing effective waste management systems and meeting rigorous environmental standards, the business ensures that its production efficiency never comes at the cost of the local ecosystem.

Recognition and the Path Forward

Winning the prestigious EYA 2025 award has been a “scoring a goal” moment for Duncan, providing both the motivation and the platform to take the business to the next level. Despite the success, Duncan identifies a significant gap in the national market: the lack of large-scale, modern abattoirs.

His vision for the next chapter includes:

  • Infrastructure Development: Constructing a state-of-the-art abattoir and meat processing plant.
  • Regional Export: Leveraging Eswatini’s strategic location to export high-quality pork to Mozambique, where demand is high.
  • Strategic Investment: Seeking equity or angel investors for a E20 million long-term project to professionalize and scale the industry.

Advice to Fellow Entrepreneurs

Duncan’s journey from a rural entrepreneur to a regional contender is built on a foundation of integrity. His advice to those following in his footsteps is simple: Embrace hard work and maintain absolute honesty. Whether dealing with banks, suppliers, or staff, Duncan believes transparency is the key to building a lasting legacy.

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