The MTN Eswatini Foundation in partnership with SEDCO conducts a radio programme titled “MTN SEDCO CIJA NGEBHIZINISI”. The programme provides training on the fundamentals of entrepreneurship and airs through the Eswatini Broadcasting & Information Services (EBIS) 1 for a period of eighteen weeks.
The programme emphasizes the following business management aspects:
- Business Idea Generation
- Business Planning
- Customer Care
- Importance of recordkeeping
- Incorporating technology in business
- Occupational Health & Safety
- Business Survival Strategies Post COVID-19
This is done by enabling MSMEs of Eswatini to access space for showcasing their products in local and international trade fairs and similar events.