In a significant move to fulfill our mandate to promote and support entrepreneurial talent in Eswatini, the Small Enterprises Development Company (SEDCO) has officially entered into a strategic partnership with MulaSport. This collaboration was formalized through the signing of a Memorandum of Understanding (MoU) today.
The partnership is specifically designed to provide comprehensive post-award support to eight winners of MulaSport’s “Crash and Win” national promotional campaign, ensuring their transition from prize winners to sustainable business owners.
Guided by a Vision of National Unity:
At SEDCO, we view this partnership as a direct response to His Majesty King Mswati III’s call for “Agape Love”, a principle for all sectors of society to act with selfless commitment to the collective welfare of our nation. By investing our technical expertise into the growth of these eight entrepreneurs, we are putting this vision into practice, fostering an environment where individual business success contributes to the broader prosperity of the Eswatini people.
Under this agreement, which remains in effect until December 2026, SEDCO will deploy its institutional experience to provide a structured roadmap for the beneficiaries. Our intervention will include:
Tailored Mentorship: Developing frameworks that cover critical pillars of business, including financial literacy, sustainability, and growth planning.
Rigorous Assessments: Conducting regular progress evaluations to ensure these entrepreneurs are thriving within our economy.
Capacity Building: Facilitating professional sessions that transform entrepreneurial potential into sustainable business practices.
Accountability: Submitting periodic reports to track the impact and progress of the mentorship sessions.
Our CEO, Ms. Khethiwe Mhlanga, emphasized that by empowering Micro, Small, and Medium Enterprises (MSMEs), we are directly contributing to the socio-economic development of Eswatini. This partnership serves as a testament to what can be achieved when the public and private sectors align their objectives to support our nation’s emerging entrepreneurs.
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