MTN-SEDCO Cija Ngebhizinisi

The MTN Eswatini Foundation in partnership with SEDCO conducts a radio programme titled “MTN SEDCO CIJA NGEBHIZINISI”. The programme provides training on the fundamentals of entrepreneurship and airs through the Eswatini Broadcasting & Information Services (EBIS) 1 for a period of eighteen weeks.

The programme emphasizes the following business management aspects:

      • Business Idea Generation
      • Business Planning
      • Marketing
      • Customer Care
      • Importance of recordkeeping
      • Incorporating technology in business
      • Occupational Health & Safety
      • E-Commerce
      • Business Survival Strategies Post COVID-19

This is done by enabling MSMEs of Eswatini to access space for showcasing their products in local and international trade fairs and similar events.